Ned Stark was beheaded. Robb Stark was stabbed. King Joffrey was poisoned.
And HBO’s brilliant social media campaigns have added to the heart pounding, jaw dropping, can’t get enough experience.
Boasting 2.39 million followers, @GameOfThrones manages to interact, engage and connect with their fans on a whole new level. HBO’s Vice President of Digital and Social Media, Sabrina Caluori and Digital and Social Media Director Jim Marsh are two of the creative minds that work behind the social scene.
HBO capitalizes on the trend of social TV and gears their original content to the fans.
Through the Game of Thrones official Twitter profile, fans are encouraged to become a part of the conversation and share their reactions.
The shows popularity, combined with HBO’s effective social media strategy, garners audience attention on all their posts.
Their social campaigns are clean, simple, fun and leave room for fan interaction.
Before each season premiere, a new campaign is launched to fuel the already large hype. Past social media teases include: #RoastJoffrey, the first ever internet roast, Beautiful Death, a 30-day countdown featuring 30 illustrations and #TakeTheThrone, where fan tweets were turned into a digital throne.
HBO, a leader of social TV, continues to use their interactive strategies to captivate fans.
Before the anticipated season five premiere, which aired April 12th, #CatchDrogon spread like dragon fire. Drogon, Daenerys Targaryen’s beloved dragon is currently missing, but HBO wants the help of fans to find him.
In order to catch him, fans need to bait the Drogon and use the hashtag. If Drogon is spotted, the post must be retweeted quickly before he gets away. The lucky hunters who catch him in time will receive a prize, digital or physical. Don’t worry, Drogon will leave something behind even if you miss him.
This is HBO’s current social media campaign but the season has just begun. HBO consistently creates a social environment that encourages creativity, engagement and passion for the show.
Can it be Sunday already?
What do you think the new season has in store? Comment below.
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